Sierra Leonean-born Afropop artist, creative director, and entrepreneur Christopher Cole, professionally known as SLEEPNORDAE, is continuing to build an international career across music, media, and creative industries.
Born in Freetown and raised in Calaba Town, SLEEPNORDAE developed an early passion for music and leadership, holding several youth leadership positions and founding DTP Records in 2006, an independent label that supported emerging artists in Sierra Leone.
He has worked as a music producer, event organiser, radio presenter, and Master of Ceremonies, contributing to the growth of Sierra Leone’s entertainment industry through collaborations with multiple local artists and creative projects.
Now based in Australia, he has expanded his career internationally, performing at festivals and multicultural events including the National Multicultural Festival in Canberra, Africultures Festival, and other community celebrations across the country.
SLEEPNORDAE is also a creative director and visual storyteller, producing and directing his own music videos while maintaining a strong artistic identity that blends African culture with global influences.
He is the founder of a merchandise brand and continues to release music mixed and mastered at Studios301 in Sydney, targeting audiences across Africa, Australia, Europe, and the wider diaspora.
His debut album “SLEEP NOR DAE” features a mix of Afropop, Afro-fusion, rap, and inspirational themes, with songs focusing on resilience, faith, love, and social issues.
Through his music and creative work, SLEEPNORDAE continues to promote Sierra Leonean culture internationally while building a career as an independent African artist and cultural ambassador.
