The Ministry of Tourism and Cultural Affairs has launched the One Nation Reggae Festival Creative Clinic Report at its headquarters in Freetown.
The report is the outcome of the One Nation Reggae Festival Creative Clinic held on 27 November 2025. The clinic brought together cultural stakeholders, creatives, policymakers, academics, youth leaders, and members of the diaspora to explore ways of strengthening Sierra Leone’s cultural, creative, and tourism sectors. The event was facilitated by Betts Firm Consult.
Chairing the ceremony, Communications Specialist Emmanuel Turay described the launch as an important milestone in the development of Sierra Leone’s creative economy.
In her welcome address, Senior Permanent Secretary Judith C. Jones highlighted the role of culture and creativity in promoting tourism, empowering young people, and driving economic growth. She also pointed to the success of the One Nation Reggae Festival as a growing international cultural tourism platform.
Facilitator of the Creative Clinic, Binta Akibo-Betts, commended the Ministry for its partnership and emphasized that culture should be seen as an economic and development asset rather than only entertainment or heritage.
Francis Momoh also spoke at the event, noting that with adequate investment and support, the creative sector could become a strong driver of national development and youth empowerment.
Launching the report, Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, said the Ministry’s focus on young people is aimed at ensuring sustainability and nation-building. She referenced initiatives such as Tourism for All, the Year of Ecotourism, and the Year of Culture and Creativity as part of efforts to strengthen national identity and tourism development ahead of the International Year of Sustainable and Resilient Tourism.
The event also featured a tourism and culture quiz for pupils and ended with the presentation of cash prizes to winners of the Troupe Beat Competition.
